Newspaper icon
The latest issue of Financial Standard now available as an e-newspaper
READ NOW

Industry funds must learn from banks: Equip

Industry funds must learn from banks on areas such as customer relations, branding and diversifying their offerings beyond super if they are to access retail members and build their member bases, according to Geoff Brooks, executive officer of strategic marketing and communications at Equip.

Upgrade your subscription to access this article

And gain access to:
  • All archived news content
  • Access to the Financial Standard app
  • Home page news customisation
  • Financial Standard 's fortnightly newspaper
  • 25% discount on tickets to networking events
And more
Already A Subscriber?

Read more: Geoff BrooksEquipGeoff BrookesChoiceFederal CourtLoveMySuper optionsSuperannuation